belladonna's deadly delights - ice cream packaging

Belladonna's is a fictional brand of poisonous ice cream. It was an interesting design challenge to impose on myself.

belladonna's ice cream

BRAND IDENTITY & PACKAGE DESIGN

LOGOTYPE

I created the "Belladonna's" portion of the logotype myself to hit the modern gothic feel I wanted.

additional typefaces

packaging

Ice cream (and its packaging) is fun and colorful while poison is...not, so the concept had to pull double duty in order to feel like a real product. The theme I wanted to communicate was essentially "lighthearted death," as if there were such a thing. 

For additional details on this project, please check out the post on my process blog that gives more insight into how I design.