hylink identity desigN

business unit identities

A diverse business plan to win clients from different sectors of the marketplace calls for the creation of focused business units. The teams developed their own products and services for clients in e-sports & gaming, luxury & fashion, healthcare, sports & entertainment, creative services, and investing. Each unit needed a name, an individual identity designed specifically for its market, and a website.


In order to create 6 websites as quickly as possible, the team built a template that could be applied to each business unit, speeding up and streamlining the pipeline for development and implementation.

website development + design


Visual Designer  Alex Newman
Art Director  Elaine Ng
UX/UI  Annie Donnelly
Developer  Judd Franklin