OUTDOOR PRODUCTS BRAND IDENTITY
NEW COAT OF PAINT
FOR A TRUSTED BRAND
Outdoor Products is a staple brand at Walmart that has been around for many years, but it has had a bit of an identity crisis for a long time.
The updated brand identity retains many of the elements the company has been using for years, but added what seemed to be missing: namely, consistency and a true focus on marketing towards families. The newly packaging will be hitting stores in late 2017 and early 2018.
To give the brand a friendly vibe and enhance its character, I painted a series of landscapes for the packaging backgrounds to add some subtle visual texture.