outdoor products vintage line proposal
This branding exercise was to take a brand I am extremely familiar with and contextualize it/reposition it with a more fashionable look and feel. This is a real brand, but this is not official, and the products displayed do not exist.
My goal was to give the brand a vintage/heritage look, playing off the company's history. The old look is very sterile, plain, and techy, and I wanted to see how it could look as a brand that really sells the "outdoor" element.