outdoor products vintage line proposal

This branding exercise was to take a brand I am extremely familiar with and contextualize it/reposition it with a more fashionable look and feel. This is a real brand, but this is not official, and the products displayed do not exist.

My goal was to give the brand a vintage/heritage look, playing off the company's history. The old look is very sterile, plain, and techy, and I wanted to see how it could look as a brand that really sells the "outdoor" element.

the logo & logotype


detail images

web & social media

online advertising detail images