GOODR SUNGLASSES BRAND AWARENESS CAMPAIGN

goodr Sunglasses are designed as active eyewear for everyone. Their mission is to create affordable and stylish sunglasses that don't sacrifice performance.

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This brand awareness campaign was for a new collection of sunglasses designed for golfers that have key features they need while playing, but are also fashionable to be worn everywhere they want to be seen. The campaign's theme ties these ideas together: "The Fairway Is The New Runway"

It speaks directly to casual players who enjoy the fashion culture around the game but aren't committed enough to buy luxury brands.

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This was spec work created for an interview.​​​

Creative direction, art direction, campaign design, email design, social media content design, copywriting

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