DILL PICKLE PIZZA PRODUCT LAUNCH CAMPAIGN
Introducing a new kind of dill pickle...
To support the launch of CAULIPOWER's Dill Pickle Pizza--the first of its kind in the frozen aisle--we had the challenge of communicating the pickle flavor of a pizza that has no visible pickles in the toppings. We landed on a playful concept where someone is pulling a slice out of a jar of pickles to help spark curiosity and interest.
This was the largest product launch CAULIPOWER ever put together for a single product, including digital advertising and out-of-home ads in the form of billboards and vehicle wraps on trucks that drove around multiple major cities for months.
Creative leadership, creative direction, art direction, campaign design, packaging design, typography, email design, social media content design, illustration, copywriting
EXPO WEST CAULIPOWER TEAM T-SHIRT
PHOTOGRAPHY
Photography by Jennifer Chong
EMAIL AND DIGITAL DISPLAY ADS
SOCIAL MEDIA PROMOTION
TRUCK WRAP & BILLBOARDS
