CAULIPOWER BRAND IDENTITY

Eight years after launching into stores, the CAULIPOWER brand was in need of a significant update and new visual direction. I was thrilled to have the opportunity to provide a proper framework for how the brand could express itself going forward, as we had never done more than a basic pass at defining brand guidelines in the past.

This update was applied to every element of the brand: visual identity, packaging, advertising, photography, website, email, social media, and copywriting.

Creative leadership, creative direction, art direction, logo design, brand system design, packaging design, typography, web design, email design, social media content design, copywriting