CAULIPOWER PRODUCT LAUNCH VIDEOS
This is a collection of launch videos for different CAULIPOWER products over the past couple of years.
CAULIPOWER has a playful and approachable aesthetic, and each time I pushed myself to try new techniques to surprise and engage viewers.
I led on the art direction, design and execution of the motion graphics. Programs used: Adobe After Effects, Adobe Photoshop, and Adobe Illustrator.
Client: CAULIPOWER
Creative Direction: Nick Filippini
Art Direction: Alex Newman
Motion Graphics: Alex Newman
CHICKEN BITES LAUNCH VIDEO
Launch asset for CAULIPOWER Chicken Bites that was designed to highlight both SKU flavors and the product features.
CHICKEN TENDERS KEY MESSAGE AD
CAULIPOWER's chicken tenders have always had to fight an uphill battle to inform consumers that they are indeed made with REAL CHICKEN and not just cauliflower, which is only present in the crispy coating. This ad was designed to highlight the key features of the product.
"VEGGIE GLOW UP" LAUNCH VIDEO
Launch asset for CAULIPOWER's updated Veggie Pizza SKU that features more veggies than ever before.
BREAKFAST SCRAMBLES
LAUNCH VIDEO
Launch asset for CAULIPOWER Breakfast Scrambles, showcasing three SKU flavors and product features.
CAULIFLOWER PASTA RETAILER ANNOUNCEMENT
Retailer announcement video designed to highlight product features and new retailers that are carrying the products.