NATURAL PRODUCTS EXPO BOOTH

CAULIPOWER has a long history with Natural Products Expo that goes back to the launch of the company. It's the biggest event the company participates in every year, and after a few of the shows were canceled during the pandemic the company wanted to make its return to trade shows in style.

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The theme was 1960's + 70's inspired retro graphics with the tagline "Join the Vegolution".

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I was responsible for the visual direction and created all of the graphics, including the "Join the Vegolution" type treatment that was inspired by late 1960's psychedelic rock posters, a style that I personally love.