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CAULIPOWER "PIZZA PALOOZA" CAMPAIGN
During National Pizza Month, CAULIPOWER had three new and innovative pizza products to share with consumers and wanted to celebrate this event in style.
The month-long campaign was conducted over social media and by sending out PR boxes to influencers and buyers at key retailers.
I was responsible for the art direction, motion and static graphics, and conceptualizing and designing the PR box.
Client: CAULIPOWER
Creative Direction: Jaimee Padveen
Art Direction: Alex Newman
Graphic Design: Alex Newman
Illustration: Alex Newman
Campaign Key Art
Digital + Social
Promotional Mailer
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