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CAULIPOWER "A NIGHT IN ROME" CTV SPOT

To support the release of CAULIPOWER's innovative cauliflower-based pasta, we created a 15-second CTV spot that plays on its Italian roots.

With a limited budget that confined us to one full day of production and a single location, the ad was a creative challenge to conceptualize. In order to help the team visualize how to bring it to life, I sketched out the storyboards for our production.

Client: CAULIPOWER
Creative Direction: Jaimee Padveen

Art Direction: Nick Filippini

Production Company: Corbellini Creative
Storyboards: Alex Newman

A Night In Rome_Header.jpg

STORYBOARDS

FINAL SPOT

Click on the image to view the gallery of storyboards

"What does CAULIPOWER pasta taste like?"

"Like a warm night"

in Rome.

"We're on a date"

"I feed you fresh pasta, it's made from..."

"cauliflower."

"You take another bite..."

[whispered]: "we kiss."

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