CAULIPOWER
"YOU DESERVE DELISH" CAMPAIGN
An advertising campaign with a focus on pizza, but designed with the flexibility to promote CAULIPOWER's full line of products.
I was responsible for the campaign type treatment and collaborated with my colleague on the overall look and feel.
I designed all digital and print assets, social media assets, and the Natural Products Expo booth. Additionally, I created the motion graphics seen at the end of the CTV commercial spot.
Client: CAULIPOWER
Creative Direction: Jaimee Padveen
Photography: Jennifer Chong
Art Direction: Nick Filippini & Alex Newman
Graphic Design: Alex Newman
Motion Graphics: Alex Newman
"GRUMBLE" DATING APP SOCIAL TIE-IN POST
In the CTV spot, our protagonist is seen swiping through potential pizza suitors on a satirically-titled app called "Grumble." As a companion piece to that element we wanted to expand the concept to see what it might really look like by putting CAULIPOWER pizza into the cliched types of photos you frequently see on dating apps.
You can view all 3 frames from the IG post on the right by clicking through the image gallery.
"YOU DESERVE DELISH" CTV SPOT
As the centerpiece of the "You Deserve Delish" campaign, the CTV spot plays on the idea of what the CAULIPOWER consumer "deserves" and looks at it through the lens of dating culture. Our protagonist struggles to find the right pizza match until she discovers CAULIPOWER.
